Come realizzare un ecommerce sostenibile: il P&L dell’ecommerce
L’ecommerce è diventato ormai essenziale per la maggior parte delle aziende. Ma per avere un e-commerce sostenibile, quindi profittevole, da punto di vista finanziario, occorre conoscere e saper gestire tutti gli elementi di ricavo e di costo, e come controllare il loro impatto sulla marginalità del canale.
The "rolling wave" planning in waterfall and agile methodologies, compared.
The "rolling wave" planning approach requires you to plan in a details only the activities that are soon to be delivered and to plan only at high level the activities that are to be worked on at a later stage.
Articoli e Approfondimenti
Management
- How to effectively manage the escalation process at work.And why it's important to have a clear escalation path. >>
- How to delegate and what can and cannot be delegatedManaging through delegation >>
- Book review and comments to the GTD methodology Getting things done in 9 simple points. >>
Project management
- The project charter. What to write in the project charter and how to use it to guide projects to success. >>
- The terminology of project management in Italian and English >>
- The difference between product scope and project scope in the PMI methodology >>
About me
La mia esperienza inizia nel 2000 nel gruppo Tod's come responsabile dei siti web e digital marketing. Nel 2008 mi sono trasferito a Londra per lavorare alla TheWalt Disney Company, come project manager nella divisione Disney Interactive. Nel 2011 sono tornato in Italia dove ho iniziato a lavorare su progetti di e-commerce nel settore moda e lusso prima da Yoox poi Gucci e da allora mi occupato di strategie digitali, e-commerce e digital marketing. Find out more about me >>
Dopo più di vent’anni di esperienza in aziende di moda sia grandi che piccole e medie ho avviato un’accademia online che eroga formazione sui temi in cui mi sono specializzato fashion e-commerce, digital marketing, digital transformation.
Projects and Collaborations
Fytoflo
Site creation
On WordPress platform and Amazon AWS.
Digital Fashion Academy
E-learning for fashion
The Cashmere Village
Website development and e-commerce strategy
Il Borgo Cashmere has decided to attack the direct e-commerce market with a specific turnover target for the channel. To achieve this goal we are creating the new website and the e-commerce strategy together.
Doucal's
E-commerce consulting
The digital transformation in Italian fashion companies also passes through the e-commerce team. Together with the Management of Doucal's we are working on creating an internal digital structure within the company that is capable of achieving the growth objectives of the digital sales channels. Read more >>
IULM
Teacher of the communication for e-commerce course
As part of the master in Corporate Public Relations, I keep the module dedicated to communication for e-commerce: a one-day course on communication activities that generate value for e-commerce, from customer service to the product sheet, from online advertising to social media.
Moca Interactive
E-commerce training
For Digital Marketing companies it's important to be able to support their clients with in-dept knowledge of e-commerce activities. For example "how to generate value for e-commerce operations through communication" and what the impact of digital marketing on the overall e-commerce business. Moca Interactive.
Grevepesa oil mill
Creation and management of the e-commerce site
On WordPress, WooCommerce and Amazon AWS platforms.
Sweet Emporium
Website update
Fabio Barbaglini
Creation of the new website by Fabio Barbaglini:
On WordPress. To enhance the logo and the contents, I chose to divide the menu in two.
English Digital Academy
Creation of the E-learning platform
On WordPress, Learndash and Amazon AWS.
L’uomo comunque va nella direzione in cui vuole andare.
About Artificial Intelligence
PMP certification
I am a scholar of project management methodologies, especially the cascade ones, I took the certification of Prince2 in 2009 and PMP in 2012.
Latest articles
- Il mito della caverna di Platone applicato all’impresa
In uno dei suoi dialoghi più celebri, la Repubblica, Platone narra uno dei miti più famosi nella storia della filosofia, il cosiddetto “mito della… Read more: Il mito della caverna di Platone applicato all’impresa - The 2023 e-commerce technology stack
Nel 2023 sentiremo molto parlare di headless, composable e jamstack. Mentre jamstack è un termine piuttosto tecnico, composable e headless sono due termini che… Read more: La stack tecnologica per l’e-commerce 2023 - E-commerce models: difference between marketplace and dropshipping
Non c’è bisogno di dire che l’e-commerce è diventato fondamentare sia per i brand che per i retailer nei settori moda, farmaceutico, fai da… Read more: Modelli e-commerce: differenza tra marketplace e dropshipping - The abandoned carts
Le statistiche web indicando che almeno il 70% degli ordini online non viene completato, questo implica che il tuo e-commerce perde costantemente il 70%… Read more: I carrelli abbandonati