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headless commerce composable

The 2023 e-commerce technology stack

In 2023 we will hear a lot about headless, composable and jamstack. While jamstack is a rather technical term, composable and headless are two terms that have entered the everyday language of those who work in e-commerce. Massimo Pegoraro experience design studio of Atoms, part of the Retex group. Headless technological approach. It starts from the design of the interface and the experience. Until a few years ago – says Massimo – designers designed experiences that developers then found it difficult to create. Because the […]

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Ecommerce
Marketplaces for fashion brands 2022

The best marketplaces to sell online in 2022

As we know, e-commerce is a fairly mature market where competition is very high. To sell online, you need specific skills and above all you need to always stay up to date on the changes taking place in the sector and on the latest news. Being updated on new channels available for sales, such as marketplaces, can make the difference between being a leader or a follower. Being among the first to sell a specific product on a marketplace allows you to enter the channel with a

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Ecommerce
Google trends Analytics and other google tools

Essential and free Google tools to manage your e-commerce website

In the toolbox of digital marketers and e-commerce managers, these Google tools cannot be missing. Google provides a series of tools for free that have become essential in everyday digital activities. It is clear that Google earns from advertising and if you want to advertise on the Google network you have to invest, but before you get there you must first learn Google's free tools. Here are the tools that I use most frequently. Google Search Console. It is the free tool that you

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Ecommerce

E-commerce in the metaverse is headless

If you imagine playing a video game and you want to buy something that is in that video game. You can't imagine a “product detail page” or a rectangular 2D page with a scroll in a 3D video game, can you? That's where commerce APIs like CommerceLayer as in handy. Why? Because you can attached an “add to cart” button to anything, you don't even need to add the “add to cart” button, you just call the add to cart

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Ecommerce
ecommerce cro 2

31 ways to optimize ecommerce conversion rate

How to optimize the “ecommerce conversion rate”? conversion rate optimization 4 rules for converting Remove distractions Remove all elements of the page that are not functional to conversion Remove obstacles Remove unnecessary mandatory fields etc. Instill a sense of security Insert information and symbols on payment security Instill a sense of urgency Communicate poor product availability or the expiration of promotions Optimizing the ecommerce conversion rate means optimizing the user experience. There are two types of conversions that we can have on the

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Ecommerce

20 years of Digital Marketing

I think it was 2002 when my colleague Alessandro and I discussed what the name of our function should be. We mainly dealt with collecting personal data from the Internet, web design and sending newsletters. Among the various options, the one that seemed most in line with our work, but at the same time sufficiently authoritative, was the combination Digital Marketing. Very good, you will say. Too bad that as you can see from the graph just above and taken from Google

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Ecommerce

Corporate intranets

CORPORATE INTRANET: how do we manage them? With the introduction of an Intranet, the nature of the organization changes from hierarchical to functional. In this type of organization the fundamental assets are the sharing of knowledge and the ability to innovate. Three types of intranet Institutional Intranet, Operative Intranet and Knowledge Management Institutional Intranet: they are essentially aimed at the activities ...

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Management, Ecommerce
CEOs are often curious about digital marketing and they seem to be fascinated by SEO

SEO for CEOs CIOs

Introduction to SEO for CEOs What CEOs need to know about SEO Search Engine Optimisation is: SEO brings qualified traffic to the site at a lower cost than advertising and in a more lasting way than performance marketing. Content is needed for which the company must commit to creating editorial content. It is not just a technical issue but also involves the communication departments of companies* In particular, I believe the last point is worthy of reflection: in more than

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Ecommerce
80% of internet researches are done on Google

SEO optimization for laymen

SEO Search Engine Optimization – for non-SEO people and for business managers. This article is a short handbook for business managers on what to expect and how to manage an SEO project in the company. Questions that this article answers: Why is it important? How do I know if my product or brand is among the first places on Google? How to do an SEO check up of my site? What results should I expect? In-house SEO or outsourcing? SEO What skills should I keep

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Ecommerce
twitter

Twitter: 3 reasons why it's important for work and how to use it (read in 5 minutes)

Some people asked me recently why do I use more Twitter than Facebook or Instagram. Well… the answer is: Twitter works much better for my type of Job. I am a Digital and E-commerce professional in the Fashion Industry. 3 reasons why First. You get the updates immediately on your smart phone. This means that you can receive the news from your competitors or suppliers or clients immediately on your phone as soon as they publish them on Twitter. Second. The

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Ecommerce
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