In today's digital market, a thriving online presence is essential for businesses of all sizes. However, navigating the complex world of ecommerce can be challenging. That's where an ecommerce audit comes in. Think of it as a comprehensive health check for your online store, identifying strengths, weaknesses, and opportunities for growth. Most retail companies have launched one or more ecommerce initiatives, setting up on their own website and selling on different digital channels like social networks such as instagram and

The Myth of Learning from Mistakes: Why It's an Expensive and Dangerous Idea “Learn from your mistakes” is a common mantra that many of us have heard throughout our lives. It suggests that failure is not only inevitable, but beneficial—a vital part of the learning process. While this belief sounds encouraging, the reality is that learning from mistakes isn't always as effective or harmless as it seems. In fact, it can be an expensive idea, especially when the stakes are high.

Surrounded by Idiots: A Masterclass in Understanding and Collaboration Surrounded by Idiots by Thomas Erikson is a refreshing and candid exploration of the complexities of human interaction. The provocative title hides a profound message: effective communication and collaboration depend on our ability to understand and appreciate the different behavioral styles of those around us. Not everyone is suited to making quick decisions or to launching into new and ambitious projects without much thought. For a creative and enterprising person, it could

In one of his most famous dialogues, the Republic, Plato narrates one of the most famous myths in the history of philosophy, the so-called "myth of the cave". The story tells of a group of slaves chained in a cave, in the dark, facing a wall on which shadows are projected produced by figures that pass behind the observers, illuminated by a brazier. A slave, freed from his chains, comes out of the cave and contemplates, for the first time, the world in which he lives.

It goes without saying that e-commerce has become essential for both brands and retailers in the fashion, pharmaceutical, DIY and other industries. However, there are several operating models for selling online, direct site (B2C), marketplaces, dropship and affiliate. The relationship between retailers and brands has changed. Retailers are not doing wholesale orders like they used to, but are integrating several business models including dropshipping, marketplaces and e-concessions. e-concession It is the

Web statistics indicate that at least 70% of online orders are not completed, this implies that your e-commerce is constantly losing 70% of potential customers. On mobile, the average cart abandonment rate rises to 85%. How can you reduce this loss rate and recover abandoned carts? Communication and automation techniques aimed at completing the checkout are called "recovery abandoned carts" or cart recovery. Why do people abandon

Today we talk about digital skills. Digital skills have become a vital competitive factor for companies. Digital skills are divided into technical IT skills and managerial skills. Technical IT skills Technical IT skills range from basic knowledge of html to IT security HTML is the acronym for hyper text markup language, together with CSS, XML and Javascript are the most used languages for creating websites, at least basic knowledge of these languages, but

Another thing I learned working in multinational companies is the management of “learnings” or the formalization in written and structured documents of the lessons learned from the management of a project. Please note that in this case, a project does not mean a project in PMI terms, but also a recurring business process at the end of which it is possible and useful to analyze 'how it went' to understand what went well, what went badly and what to change