I think it was 2002 when my colleague Alessandro and I were discussing what the name of our function should be. We mainly dealt with collecting personal data from the Internet, web design and sending newsletters. Among the various options, the one that seemed most in line with our work, but at the same time sufficiently authoritative, was the combination Digital Marketing. Very good, you will say. Too bad that as you can see from the graph just above and taken from Google […]