Google trends Analytics and other google tools

Essential and free Google tools to manage your e-commerce website

In the toolbox of digital marketers and e-commerce managers, these Google tools cannot be missing. Google provides a series of tools for free that have become essential in everyday digital activities. It is clear that Google earns from advertising and if you want to advertise on the Google network you have to invest, but before you get there you must first learn Google's free tools. Here are the tools I use most frequently. Google Search Console. It is the free tool that […]

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Ecommerce
CEOs are often curious about digital marketing and they seem to be fascinated by SEO

SEO for CEOs CIOs

Introduction to SEO for CEOs What CEOs need to know about SEO Search Engine Optimisation is: SEO brings qualified traffic to the site at a lower cost than advertising and in a more lasting way than performance marketing. Content is needed for which the company must commit to creating editorial content. It is not just a technical issue but also involves the communication departments of companies* In particular, I believe the last point is worthy of reflection: in more than

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Ecommerce
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